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Our Story




Because kids don’t grow from a perfect parent - they blossom from a happy one. 

We don’t subscribe to the traditional approach of parenthood, one that involves perfectionism, self-sacrifice and having it all together all the time. While there is definitely a fine blend of personal development and compromise within the parent role, we don’t believe being a mom or dad means losing the “real you”.

By relishing in the little things that bring you great joy, and aligning to your most authentic self, you don’t only bloom your brightest, but you also inspire others to blossom just the same, including your little tot.

This is where we come in - designing well-made made products that not only create space for you to embrace the true essence of parenthood but also aligns with your personal aesthetic, ensuring every piece sparks moments of pure joy for you your sweet-pea, without compromising on style. Moved by a fine-blend of authenticity, modernity and practicality, each collection is uniquely crafted to lighten the everyday load, cultivating ease, comfort and peace of mind.

Kindling the sentiment of true happiness, we hope that your moments with us are filled with play, giggles and enough magic that inspires you and your little sprout to authentically and whole-heartedly bloom.